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Vision & Strategy

The opportunity

The app store model is broken. Apple and Google take 30%. Discovery is pay-to-play. Web apps have no distribution channel. AI-powered tools are locked behind $20/mo subscriptions for compute that costs pennies.

We're building the alternative: an open ecosystem of stores for web apps, games, websites, and AI agents — free to use, free to publish, running entirely on the edge.

What we're building

A family of 8 curated stores organized as 4 free-pro pairs:

graph TB
    subgraph "Apps"
        FAS[FreeAppStore<br/>144 repos, free PWAs]
        PAS[ProAppStore<br/>28 repos, $9/mo subscription]
    end
    subgraph "Games"
        FGS[FreeGameStore<br/>80 repos, free games]
        PGS[ProGameStore<br/>14 repos, multiplayer]
    end
    subgraph "Websites"
        FWS[FreeWebStore<br/>14 repos, AI-built sites]
        PWS[ProWebStore<br/>1 repo, CMS engine]
    end
    subgraph "AI Agents"
        FAGS[FreeAgentStore<br/>52 repos, browser AI]
        PAGS[ProAgentStore<br/>11 repos, server AI]
    end

    FAS -->|"graduates to"| PAS
    FGS -->|"graduates to"| PGS
    FWS -->|"graduates to"| PWS
    FAGS -->|"graduates to"| PAGS

Core principles

  1. Free is forever. Free stores will never have paywalls, ads, or data harvesting. MIT-licensed, community-driven.

  2. One subscription unlocks everything. Pro stores use a single $9/mo subscription (not per-app pricing). Creators earn from a usage-based pool.

  3. Edge-native. Everything runs on Cloudflare's global edge — Workers, D1, R2, Durable Objects. Sub-50ms worldwide. Zero cold starts.

  4. AI-first creation. Every store has an AI builder (VibeCode) that lets users describe what they want and ships it. No code required for the free tier.

  5. Quality over quantity. Compliance checks enforce brand consistency, performance budgets, accessibility, and security across every published item.

The flywheel

graph LR
    A[Free tools attract users] --> B[Users become creators]
    B --> C[Creators publish to stores]
    C --> D[More apps = more users]
    D --> A
    B --> E[Power users upgrade to Pro]
    E --> F[Subscription revenue]
    F --> G[Creator payouts]
    G --> C

Market positioning

Competitor Model Our advantage
Apple/Google App Store 30% cut, native only 0% cut on free, 10% on Pro. Web-native.
Vercel/Netlify Dev-tools, $20/mo per project Free hosting forever. AI-built, not dev-built.
Squarespace/Wix $16-50/mo per site Free forever. AI builds the site, not templates.
ChatGPT/Claude subscriptions $20/mo for AI access Browser AI runs free. User's GPU, not ours.

Where we are today

  • 324 repositories across 8 GitHub orgs
  • ~107 live apps/games/sites/agents deployed and accessible
  • Full platform infrastructure operational (hosting, auth, SDKs, CLIs, compliance, CI/CD)
  • Pre-revenue — building the ecosystem before turning on monetization
  • Solo founder — AI-assisted development (Claude Code + Codex)